John Wybrant, Key Account Director, Arvato CRM Solutions, UK, has been featured in The Municipal Journal (MJ) looking at the technologies councils must embrace in the next seven years and explaining why they should be preparing now if they’re going to deliver exceptional services to citizens in the future.
For local authorities, emerging technology can help speed up service delivery, increase accuracy, empower employees and streamline back office functions to reduce costs. It’s a brave new world, and the benefits on offer will only increase as these innovations mature. But to take full advantage, councils need to start taking action now
John explains that as a first port of call, local government leaders must understand what’s on the horizon. Innovations like virtual reality, AI and Robotics Process Automation (RPA) are relatively familiar, but for technologies like blockchain, for instance, the water becomes muddied. In a local government context, blockchain could make the management of sensitive data across all of a council’s departments simpler, faster and more secure, generating significant cost and resource savings. Now, what this would look like in practice is still unclear, but understanding the technology’s potential is essential if its benefits are to be leveraged in the future.
Developing and nurturing a digital workforce will also play a key role in embracing these technologies and councils must start preparing now. John comments, “Clearly, the council employee of 2025 will need to have the skills to work in tandem with this technology. It’s a consideration that’s already rearing its head at forward thinking councils. To meet the challenge, local authorities must focus their recruitment strategies on digital skills and continue to explore how existing roles are likely to be changed by technology.”
“Such a considerable leap forward might sound distant, especially as the detail of how emerging technologies will practically function in a local authority environment is still evolving. Yet, if the quality of services local authorities offer are going to keep pace with the expectations of citizens living in a more digital world, it’s essential that they start to prepare now.”
Click here to read the full article.